While singles and the voicing of well-known riddims are a common way of releasing music in reggae, album releases are in the majority among the artistes of the reggae revival, which are also often distributed by their own labels.
By working with the same producers for one or more albums, the significance of these individuals for the musical output and thus for the Reggae Revival movement becomes apparent.
Producers shape(d) the sound of all generations of JPM. They are therefore also the „[…] architects of this current sound […]“ of the reggae revival (Majestic/Heartical I.D 2016: 00:50–00:51 min.)
While singles and the voicing of well-known riddims are a common way of releasing music in reggae, album releases are in the majority among the artistes of the reggae revival, which are also often distributed by their own labels.
By working with the same producers for one or more albums, the significance of these individuals for the musical output and thus for the Reggae Revival movement becomes apparent.
Due to the work of individuals – in this case producers – the Reggae Revival is also given a defining characteristic on the musical level.
Produced two studio albums for Protoje and the successful "Rootsman" riddim ("Here Comes Trouble"), which he released on his label Overstand Entertainment. Also worked with Chronixx, Sevana and Mortimer. As a musician, he was most recently keyboardist for Damian Marley, and before that for Tarrus Riley, Junior Kelly, Bushman, and others. Cites primarily dub and roots reggae as musical influences.
The constant presence in social media, professional music videos, merchandise, a design concept and an awareness of the non-musical components of artistic creation.
– this is mainly the responsibility of visual artistes in the person of photographers, video producers, creative directors and designers, who work closely with the Reggae Revival artistes.
Again, institutions such as the Edna Manley College play a crucial role, as people are trained in these skills locally in Jamaica. Also, they study in the same place as many of the musicians, so they meet early on.
In this way, competencies are also bundled locally in this area and benefit the reggae revival. At the same time, the movement provides a platform and opportunities for these visual artistes.
A number of people besides producers and visual artistes paved the way for the Reggae Revival, accompanied it or helped it achieve global success because of their local work in Jamaica.
This includes promoters who created spaces for the Reggae Revival’s all-important live music, selectahs who helped spread the music and sound regionally and internationally, and supportive musicians and artistes of older generations and personal caregivers.
Overall, it is the cooperation and mutual support of local actors that is responsible for the emergence and success of the Reggae Revival.
Born Gavin Hutchinson, the inventor of the term "Reggae Revival" has been a defining figure of this movement since the beginning. Among other things, Bookman provides a platform for the music of the Reggae Revival as selectah and owner of the radio show "Bookman on the Airwaves". More important, however, is his person as the namesake, author and embodiment of the Reggae Revival as a social-artistic movement, in addition to the musical representation by the artistes.
